Mobile Phone TV
January 19th 2007 04:56
In a triumph for intelligence this week, British consumers have shunned the new Virgin Mobile TV phone despite a major advertising campaign for the product.
[link]
It seems that video calls, the Internet and text messaging just isn’t enough for mobile phone operators these days – they want to make more money by relying on people’s increasing love of detachment from reality. As the 3G network took off with such a large amount of enthusiasm from customers (for the whole video calling thing), operators thought that adding a TV service to mobile phones would be the perfect way to engage more sales. Just think: those boring train trips no longer spent staring out the window or into the greasy bald spot of the guy in front of you. Now you can use your mobile phone so you can do on the train what you do at home: sit down and watch TV.
Okay, so to re-cap: You get up in the morning and go to work, where you sit down and spend a large part of your day in front of a screen (for the purpose of this post let’s say most people use computers at work these days, or some sort of screen at least). After work, you jump on the train, sit down with your new TV mobile phone and watch a screen for 40 minutes. Then you get home and sit down and turn on the TV, because well, let’s face it, you’re too tired for anything else.
Technology is great, but only when we use it in the right way – only when it is used to enhance our environment, our body and our mind. Not when it is used to encourage a gradual slide into mental lethargy. Just think about the simple screen – a surface where images and data are displayed – and just how often you encounter one in your day-to-day life. Screens are everywhere and while useful in informing us of things we need to know, it certainly detracts from our environment in a way that can end up being negative. We definitely don’t need to pay MORE attention to screens then we already do now, so really, mobile TV phones is a very bad idea. Fortunately, it looks like people aren’t that keen; let’s just hope it’s for the right reasons...
[link]
It seems that video calls, the Internet and text messaging just isn’t enough for mobile phone operators these days – they want to make more money by relying on people’s increasing love of detachment from reality. As the 3G network took off with such a large amount of enthusiasm from customers (for the whole video calling thing), operators thought that adding a TV service to mobile phones would be the perfect way to engage more sales. Just think: those boring train trips no longer spent staring out the window or into the greasy bald spot of the guy in front of you. Now you can use your mobile phone so you can do on the train what you do at home: sit down and watch TV.
Okay, so to re-cap: You get up in the morning and go to work, where you sit down and spend a large part of your day in front of a screen (for the purpose of this post let’s say most people use computers at work these days, or some sort of screen at least). After work, you jump on the train, sit down with your new TV mobile phone and watch a screen for 40 minutes. Then you get home and sit down and turn on the TV, because well, let’s face it, you’re too tired for anything else.
Technology is great, but only when we use it in the right way – only when it is used to enhance our environment, our body and our mind. Not when it is used to encourage a gradual slide into mental lethargy. Just think about the simple screen – a surface where images and data are displayed – and just how often you encounter one in your day-to-day life. Screens are everywhere and while useful in informing us of things we need to know, it certainly detracts from our environment in a way that can end up being negative. We definitely don’t need to pay MORE attention to screens then we already do now, so really, mobile TV phones is a very bad idea. Fortunately, it looks like people aren’t that keen; let’s just hope it’s for the right reasons...
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